20pts
1. What qualities did Veeck have that made him successful as a sports marketer?
...
20pts
1. What qualities did Veeck have that made him successful as a sports marketer?
2. How did Veeck combine “sports,” “entertainment,” and “marketing”?
3. Why would other owners and baseball executives have not supported Veeck’s unconventional approach to marketing and promotions?
4. How would you assess his contributions to 1) Major League Baseball; and 2) the field of sports and entertainment marketing?
5. Would you want someone like Bill Veeck to be the owner of your favorite professional sports team? Why or why not?
Answers: 3
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