Infomercials and telemarketing are examples of direct response retailing. true

Infomercials and telemarketing are examples of direct response retailing. True. Direct response retailing means that when the advertisment for informercials or telemarketing happen, they want a direct response from a consumer to purchase the product. With informerials and telemarketing there are normally incentives for how quickly you call and place your order.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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