According to freud, the ego, which evolves from the id and creates ways to get what one wants in a world full of rules, operates on the principle.

The answer is "Reality principle".

In Freudian psychology and analysis, the reality principle refers to the capacity of the psyche to survey the truth of the outside world, and to follow up on it accordingly, instead of following up on the pleasure rule. 

It sells out to its shareholders

Ibelieve the answer is benjamin franklin.