According to the video, some individuals living in trendy neighborhoods choose to shop at goodwill boutiques in order to find fashionable clothing and "shabby chic" furniture. according to maslow's theory of such shoppers are likely seeking to satisfy social or esteem needs.

That would be motivation.

The Maslow's theory of motivation is also known as the the Maslow's Hierarchy of Needs where divided the human needs in two five categories that Maslow represented by a pyramid. He developed this theory in 1940's and it states that humans are motivated by certain things in a particular order starting with the psychological motivation for food, water and warmth and ending with self-actualization. After we have satisfied one need we move to the other.