The main reason that the primary stakeholder of goodwill is the general public is because it

The primary stakeholder of Goodwill is the general public; the main reason for this is because Goodwill is a nonprofit organization. The main purpose for the existence of nonprofit organizations is to promote the betterment of society, rather than to make personal profit for its owners.

answer; i believe that they became wealthy from gold and salt in their area, and became powerful by controlling trade in west