What are the four guidelines to keep in mind when connecting with your leads over the phone?

The answer for this question is: Build rapport, know your audience, speak the prospect's language, be helpful
Building rapport will help you establish emotional connection with your leads, knowing your audience will make you able to spot what things that your audience currently need, speak the prospect language will make the communication become easier, and being helpful will make your audience trust your decision

This would be a true statement