You come home from work and find pieces of broken glass on the floor. You realize that your favorite vase was broken. Immediately you blame your new puppy, without even noticing that your toddler’s teddy bear is lying on the floor near the broken glass. The fact that you didn’t see the teddy bear is probably due to:

The fact that you didn’t see the teddy bear is probably due to: your schema that puppies are destructive.

Explanation:

Psychologist use the term schema to describes a pattern of thought or behavior that classifies the information and expresses the relationships among them. Schemas allow us to take shortcuts in understanding the huge amount of information available in the environment.

In the above scenario, when I returned home from work I noticed some broken glass pieces on the floor. I thought that it would be my new puppy. I didn’t notice my kid’s teddy bear on the floor. My schema made me to think that puppies are destructive.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.