Bmw offers customers a four-year, 50,000 mile maintenance-cost-free program called "bmw ultimate service." the service includes free replacement of brake pads and rotors, wiper blades, scheduled maintenance, oil changes, and roadside maintenance. this marketing gives bmw a: strategic edge competitive advantage tactical strength marketing mix mission statement

Competitive Advantage

Explanation:

Competitive advantages are factors that allow a business or nation to manufacture an equal value product or service at a reduced price or in a more favorable manner.

BMW offers maintenance and service programs at a cheaper, at this case free, rate.

Such factors allow the competitive company to produce more revenue or higher margins than its competitors on the market.

Competitive advantages are traced to a number of different factors such as pricing structure, marketing, product range performance, distribution system, intellectual property, and customer support.

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