The practice of evaluating another culture according to the standards to one's own culture is

Ethnocentrism

Explanation:Ethnocentrism defines how someone tends to believe that their culture , race and religion are all better when compared to those of others. Someone believes their ethnic group is more superior and other ethnic group are inferior. This thinking of being better than others is only based on considering one's own culture or heritage as better than the rest. This is what mostly lead to racism and prejudice.

It is in contrast with xenocentrism which is when someone thinks that other cultures are better than his own culture.

Ethnocentrism for example is when someone from a western culture or country critisize a dressing code worn by someone from an Estern culture or country because they may cover their hair and a person from the West may think this is too restraining and people shouldn't be put through that.