The process of learning a new conditioned response that is incompatible with a previously learned response is called "" and is based on the principles of

Counter conditioning , Classical conditioning

Explanation: Counter conditioning is defined as the conditioning process  by altering the thoughts, feelings and emotion of a pet animal or human to a stimulus.

It is part of classical conditioning in which the there are presence of two stimulus and contact to make a new result in a human or animal.This principle was discovered by physiologist named Pavlov.

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