Based on the context, which three phrases show the shift from an informative tone to a judgmental tone?
Journalism: A Service or a Business?

Journalism, the profession of reporting or delivering news and information to the public, is the fourth pillar of a democratic state—the other three being judiciary, executive and legislative. This service is given immense importance because it plays a crucial role in society. From informing people to entertaining them with interesting stories, this field covers every issue, topic, or event under the sun. Journalism has a rich history and follows a set of principles and values. It is simultaneously dynamic, adapting itself to changing tastes and trends, and consistent in its role of educating people on issues that matter.
The principles of journalism have undergone changes with the changing demands of news consumers. Journalism, which began with the purpose to educate, has branched out to inform and entertain the masses through infotainment. Gradually, however, the line between information and entertainment has started to blur and now most people prefer watching news or following a new development for its entertainment or sensational value rather than for its informational value. A gossip piece about a celebrity's life or a political scandal easily becomes the talk of the town, while a serious news piece about war or human rights violations receives much less attention. This universal trend has become a vicious cycle, where the demand for sensational news articles trumps the genuine need for credible information.
Though there are multiple reasons for this trend, popularity and monetary gains are two of the major contributing factors. Journalism, like many other services, has become commercialized and, under the disguise of reporting and exposing misdeeds, it is shamelessly being sold. A few media institutions have brought nothing but disgrace to the art bybecoming mere puppetsin the hands of powerful corporations and politically influential individuals. News programs have turned absurd and seem to be tailored to amuse specific political parties. Many of the present day media organizations are desperate institutions that look to make a quick buck and gain momentary attention.
Similar to the products on supermarket racks, news has become a lucrative commodity that can be easily sold and bought. Additionally, falsified and unverified news reports further disrespect the profession. Journalists, who were once the watchdogs of impartial distribution of information, have become vulnerable to the lure of the dollar. There have been many incidents where reputed news organizations have broadcasted unverified and eventually untrue news stories to boost their ratings or please sponsors.
Journalism began with the sole aim to serve the public, not as a means for reporters and corporations to increase their bank balance. Today’s news reporting is ripe with the narrow, self-centered attitude of running a business. Though there are groups on the Internet that have been formed tocheck the quality of news that is covered, many stories go unnoticed. Of course, media organizations have the right to earn a living. However, if news remains a commodity rather than a necessity, it would favor only to the needs of the highest bidder. Sensationalizing news causes more harm to public interest than rumors ever could. Journalists shoulder a huge responsibility and have the power to change or even form public opinion on important political, economic or social issues. Instead of dancing to someone's tune, news organizations should exercise discretion in reporting events and aim to create a well-informed society.