The SEC is concerned that auditors don't pay enough attention to qualitative factors affecting materiality because:

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Nba all-star baron davis and his school friend, cash warren, premiered their first movie "made in america" at the sundance festival in january 2008. the movie, based on gang activity in south central los angeles, received good reviews.    source: the new york times, february 24, 2008         draw baron davis's ppf. label it ppfdavis. draw your own ppf. label it ppfmine.

What effect, considered related to the secondary effect of advertisement, occurs as an advertisement begins to lose its impact when it gets old? the makes the advertisement lose its impact after it gets old.