A strategy entails an organization developing a product and/or service that offers unique attributes that are valued by customers and that the customer perceives to be distinct from competitor offerings.

differentiation strategy

Explanation:

The differentiation strategy refers to the marketing strategy that is designed in order to distinguish the product and services of a company from other companies.

Product differentiation helps in the development of a strong value proposition which ensures that the product is attractive to the audience. The differentiation strategy ensures that the product is unique from others and this creates a competitive advantage.