As a general rule, C corporations must use the cash method of accounting. However, under several exceptions to this rule (e. g., average annual gross receipts of $26,000,000 or less for the most recent 3-year period), a C corporation can use the accrual method. a. True
b. False

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.