Business, 10.05.2021 16:40 jeanbeansmith2p2ofty
A company has developed a new gadget. If the gadget is successful, the present value of the payoff (at the time the product is brought to market) is $6.2 million. If the gadget fails, the present value of the payoff is $1.80 million. If the gadget goes directly to market, there is a 50 percent chance of success. Alternatively, the company can delay the launch by one year and spend $0.25 million to test-market the product. Test-marketing would allow the company to improve the product and increase the probability of success to 75%. The appropriate discount rate is 11%. Should the firm conduct test-marketing?
a. No, because NPV is lower by $0.25 million
b. No, because NPV is lower by approximately $0.31 million
c. No, because NPV is lower by approximately $0.11 million
d. Yes, because NPV is higher by approximately $0.34 million
e. Yes, because NPV is higher by approximately $0.19 million
Answers: 2
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A company has developed a new gadget. If the gadget is successful, the present value of the payoff (...
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