When your company pays for a promotional message, that is a form of what?
a. advertising
b. public relations
c. word of mouth
d. market research

The answer is "a. Advertising".

Advertising gives an immediate line of correspondence to your current and planned clients about your item or administration.  

Your advertising goals ought to be built up in your marketable strategy. For instance, you might need to get a specific level of development in deals, create more request for deals, or work in-store traffic. The ideal outcome can just build name acknowledgment or altering the picture you're anticipating. Goals fluctuate contingent upon the business and market you're in.