In Figure 9-1, you saw that corporations have sales of about $10.914,000,000,000 (written as $10.914 billion). There are about 96,400,000
households in the United States. How many dollars of corporate sales are there
per household? If the average household has 2.63 people, is your answer con-
sistent with the information in this book that indicated that corporate sales are
about $43,000 per person?

By changing its recipe, a smoothie chain is reacting to a change in the environment. while it is important to be able to quickly adapt, it is also important to take a proactive approach to changes in the marketing environment. implementing a proactive approach requires constantly scanning and analyzing the environment so that changes do not come as a surprise. the statements below are findings from environmental scanning and analysis. select the marketing environment force that best describes each of the statements listed.