On the long flight back from South Korea, Mike had plenty of time to reflect upon the challenges of his business trip that took him all around Asia. His goal to sell his company's state-of-the-art bicycle pump to several foreign firms certainly could have gone better. Although none of the companies he visited turned him down, only one agreed to place an order. Representatives from one Indonesian firm and two Chinese firms asked him when he planned to come again! As Mike reviewed his memories and notes, he wondered, "Didn't they realize the expense of these international trips?" Mike is experiencing