Sung Song, the owner of a new Chinese take-away outlet is disappointed with sales in the first three months of
business. There are several take-away competitors locally
His prices are a little higher than his closest competitor
However, the customers who have bought his food say it
is the best in town.
He has asked a small business adviser to help him
improve sales. The adviser has made the following
recommendations:
- Develop a marketing strategy.
Set a marketing budget.
Increase sales promotion.
2
a What is meant by 'sales promotion'?
b Identify two features of a marketing strategy.
C Explain the importance to Sung Song of setting a
marketing budget.
d Identify and explain how sales promotions might
increase the sales of Sung Song's business.
e Do you agree with the business adviser's
recommendation that a marketing strategy
will increase Sung Song's sales? Justify your answer.
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