Gabuat Corporation, which has only one product, has provided the following data concerning its most recent month of operations: Selling price $147
Units in beginning inventory 0
Units produced 2,200
Units sold 1,910
Units in ending inventory 290

Variable costs per unit:

Direct materials $47
Direct labor $34
Variable manufacturing overhead $5
Variable selling and administrative expense $6

Fixed costs:
Fixed manufacturing overhead $39,600
Fixed selling and administrative expense $15,280

The total gross margin for the month under the absorption costing approach is:

You are the owner of a local honda dealership. unlike other dealerships in the area, you take pride in your “no haggle” sales policy. last year, your dealership earned record profits of $1.5 million. however, according to the local chamber of commerce, your earnings were 10 percent less than either of your competitors. in your market, the price elasticity of demand for midsized honda automobiles is 4.5. in each of the last five years, your dealership has sold more midsized automobiles than any other honda dealership in the nation. this entitled your dealership to an additional 30 percent off the manufacturer’s suggested retail price (msrp) in each year. taking this into account, your marginal cost of a midsized automobile is $11,000. what price should you charge for a midsized automobile if you expect to maintain your record sales?