The components of a well-run incentive compensation scheme include all of the following except Group of answer choices Evaluating the identified performance measures Avoiding rewards for outcomes that are not included in the performance measures Demonstrating that evaluators can be influenced with small favors Identifying the relevant measures on which to evaluate employees

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.