Once a company has decided upon its positioning, either for the corporation as a whole, or for one of its brands, it must be able to communicate the parameters of that position to .

Succinctly, a number of audiences.

Explanation:

Once a company has decided upon its positioning, either for the corporation as a whole, or for one of its brands, it must be able to communicate succinctly the parameters of that position to a number of audiences.

Generally, it is very important that in the decision-making process, an organization consults a variety of its key or essential staffs such as managers, directors, stakeholders and executives. Furthermore, when the decision making process has been completed and a position taken, it is necessary that the organization communicates in clear and concise terms the details or parameters which influenced the choice to its audience such as investors, customers, employees etc.

answer; someone must cover the cost associated with the provision of scarce goods in both sectors;