The steps involved in driving forces analysis are: Select one: a. Developing a comprehensive list of all the potential causes of changing industry conditions b. Predicting which new driving forces will emerge next c. Determining which of the five competitive forces is the biggest driver of industry change d. Identifying the driving forces, assessing whether their impact will make the industry more/less attractive, and determining what strategy changes are needed to prepare for the impact of the driving forces

Your company is starting a new r& d initiative: a development of a new drug that dramatically reduces the addiction to smoking. the expert team estimates the probability of developing the drug succesfully at 60% and a chance of losing the investment of 40%. if the project is successful, your company would earn profits (after deducting the investment) of 9,000 (thousand usd). if the development is unsuccessful, the whole investment will be lost -1,000 (thousand usd). your company's risk preference is given by the expected utility function: u(x) v1000 +x, where x is the monetary outcome of a project. calculate the expected profit of the project . calculate the expected utility of the project . find the certainty equivalent of this r& d initiative . find the risk premium of this r& d initiative e is the company risk-averse, risk-loving or risk-neutral? why do you think so?