Lars wants to purchase a gift for a colleague whose home he will be visiting. He decides to bring luxury chocolates, as he knows most people enjoy them. Although he is not sure about specific products, Lars heads directly for a store selling Godiva Chocolates, because he knows this is a high-end brand. Lars can be said to have

Brand awareness can be defined as having knowledge and familiarity with various companies and their brands. It is the marketing term that shows the power of a person or a consumer to recall and recognize a brand by its name, logo, or symbol.

Lars can be said to have Brand awareness.

In the given case, Lars wants to buy luxurious chocolates for his colleague as a gift. When Lars thinks about luxury chocolates he immediately recalled the brand name "Godiva Chocolates". This is because he knew that it is a high-end brand.

This shows that Godiva Chocolates have good brand awareness amongst the customers that made Lars recall its name immediately when he thought of luxury chocolates.

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Brand Awareness.

Explanation:

Brand Awareness can be defined as the awareness or familiarity that a customer have of a company or a brand. When a customer is able to recognise a brand while making a decision to buy something, this phenomenon is said to be brand awareness.

Being aware of a brand consists of recalling and recognizing of brand.

In the given scenario, Lars can be said to have a  brand awareness. Since he wants to buy luxury chocolates for his colleague as a gift, he was aware of a brand named 'Godiva Chocolates' as it is the high-end brand. So, Lars is exemplifying that he is aware of brand or acompany.

Thus the correct answer is brand awareness.

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