In the business gift-giving world, if a company gives a gift to a potential client for the purpose of influencing their behavior in their favor, it is unethical. What are the three criteria and dimensions of evaluating a business gift? Multiple Choice Question

Context, culture and content

Explanation:

Gift giving in business is common and also contentious. Business gifts are often for advertising, sales promotion, and marketing communication medium.

These kind of gifts are for the following reasons:

1. In appreciation.

2. In the hopes of creating a positive first impression.

3. Returning a favor or expecting a favor in return for something.

When it comes to considering appropriate business gifts it is helpful for one to think about the content of the gift, the context of the gift, and the culture in which it will be received.

Giving a gift to a potential client for the purpose of influencing their behavior is a form of Bribery.

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