Multivitamins are in the stage of their product life cycle. Sales have peaked and primarily to current users who are restocking. New variations of the product such as special formulas for women and men are employed to add extra value. Reminder advertising and heavy promotion are commonly used to maintain market share.

Maturity stage

Explanation:

The maturity stage of the multivitamins life cycle shows that its sales will peak and but then slow down. During the maturity stage, at a point, sales growth will start to slow down, because the product has reached widespread acceptance in the market already.

Ultimately, during this stage, the sales will peak. The maturity stage is considered to be the longest stage of the product life cycle and the company will reach the peak in the demand cycle and also advertising have little impact on sales growth.

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