What can the publishing industry learn from the music industry?

Simply and shortly, the only thing that the Publishing Industry can learn from the Music Industry is that you either Adapt or you Perish.

Explanation:

The music labels and record labels were reluctant to turn towards online platform based music stores and eventually when apple and the android released their iTunes and play store platforms just for the music, the whole industry business model changed and went online and the traditional music stores went to decline.

the online business model was not embraced by the traditional music stores and they paid the price for it.

Today, we see an increasing growth of E books and online publishing of books, journals, news papers, tabloids and magazines. The publishing industry will have adapt for this.

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rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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