Drum Inc., a manufacturer of musical instruments, is considering expanding into a foreign market. The company is collecting data relating to age, income distribution, and gender variations in the potential host country. In this scenario, Drum is collecting information.

Demographic

Explanation:

Drum Inc., a manufacturer of musical instruments, is considering expanding into a foreign market. The company is collecting data relating to age, income distribution, and gender variations in the potential host country. In this scenario, Drum is collecting demographic information.

Demographic information: It is a information related to age, race, sex, income, geographical location, etc of population. These information is used for statistical analysis to study size, structure and distribution of population, which is helpful in knowing need and fulfill it with the appropriate measure. These data are also worthy for making marketing strategy and product development.

In the given case, the company is collecting data relating to age, income distribution, and gender variations in the potential host country, as they are  considering expanding into a foreign market. Therefore, they are collecting demographic information to penetrate into a new market and these information will help also them in making other marketing strategy.