A firm’s profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market-entry strategy. But so does the firm’s .

A. likelihood of long-term success.
B. financial commitment and risk.
C. vulnerability to political changes and doctrines.
D. need for a more educated workforce.
E. need for a larger workforce.

For many years, kellogg's frosted flakes, a ready-to-eat breakfast cereal, was perceived as a cereal for children. tony the tiger, a cartoon character, extolled frosted flakes, and advertisements depicted children enjoying the product with tony in competitive situations. recently, in response to declining sales of frosted flakes, the cereal maker has adopted a new series of advertisements that show adults admitting that they enjoy frosted flakes, too. kellogg's is attempting to

Identify an organization with the low-total-cost value proposition and suggest at least two possible measures within each of the four balanced scorecard perspectives.

Imagine you own an established startup with growing profits. you are looking for funding to greatly expand company operations. what method of financing would be best for you?