An advertisement for Pete's Peanut Butter centers on the perception that peanut butter has a high fat content. It goes on to state that Pete's Peanut Butter is a rich source of protein and fiber and also has a great taste. The ad closes by stating that Pete's Peanut Butter contains less fat than most other peanut butter brands in the market. This is an example of a:. A) confrontational appeal. B) recency appeal. C) nonverbal message. D) refutational appeal. E) one-sided message.

This is an example of a refutational appeal.

Option: D

Explanation:

A refutational response is one that communicates or accepts an alternative perspective and then ends up refuting the argument. The option to a refutational strategy is to dismiss any competitive claims and use a constructive or encouraging style instead. Here the Pete's Peanut Butter claims that the butter has high fat content, it states of containing rich source of protein and fiber with awesome taste. But later the brand decided to close the advertisement by stating that it is consisting less fat than other peanut butter brands, thus the brand has decided to refute the argument.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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answer; functional fixedness;