Keplem has a business unit in the insurance sector. The insurance sector is a slow-growing industry, and Keplem does not have a large market share in the industry. In the context of the BCG matrix, which of the following categories of SBUs best describes Keplem's business unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
Answers: 3
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Keplem has a business unit in the insurance sector. The insurance sector is a slow-growing industry,...
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