Chat Zone Inc., a telecommunication company, had been drastically losing its market share due to tough competition in the industry. The management hired a reputed consulting firm to advice the company. The experts from the consulting firm pointed out that the company primarily lost out on its competitive advantage due to its tedious internal policies and procedures. These ineffective policies and procedures made the company operations, marketing, and after-sales service inefficient. Chat Zone Inc. can best solve its problem by working on its:

Support activities

Explanation:

Support activities are carried out by the business but are not the main revenue sources, instead they complement the business's main activities.

In this case, Chat Zone's main activity is telecommunications, but it is really suffering due to its poor internal procedures (probably customer service or unnecessary delays) and those internal procedures are support activities since the main activity is providing cell phone services or other type of telecommunications service.

Once you know what your problem is, the next thing is address that problem by doing something to correct it.