Gary has just purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages. The first thing Gary should do is to.

The first thing Gary should do is to "identify issues that need to be addressed".

Explanation:

Establishing business in the field of Alcoholic beverages, smoking materials, nicotine content products etc, is looked after from two dimensions by market: one who need it and the other who oppose it. The regulation of such business ideas in market or society is only acceptable when issues or barriers are rectified legally to overcome situation.

Such products should be promoted only after getting license from specified authorities, following the rule of packaging, labeling products according to rules and regulation which carry all mandatory information like composition, merits and demerits of using, warnings: regarding allergy, price, manufacturing and expiry dates etc.

you're crazy if you think that someone is going to write a 500 word report for you.