Instructions: Questions 1-4 use the financial model on tab Q1-4 in the Exam Workbook. Complete the model by filling in the blank cells before answering the question below. Answers should be rounded to the nearest whole number, comma separating 000s, NOT written in currency format. So if the answer is $5,505,210.50, you would input 5,505,210. What is forecast Revenue in 2017?

The media specialist suggests a library reading program that will correlate highly with the teaching program and reward the students as they read. the rewards will be provided by the business community. a pencil carrier will be the reward for having read 25 books, a baseball cap the reward for having read 30 books, a tee shirt for 50 books, and a backpack for having read 100 books. the media specialist's suggestion is based on her knowledge that:

Recently, verizon wireless ran a pricing trial in order to estimate the elasticity of demand for its services. the manager selected three states that were representative of its entire service area and increased prices by 5 percent to customers in those areas. one week later, the number of customers enrolled in verizon's cellular plans declined 4 percent in those states, while enrollments in states where prices were not increased remained flat. the manager used this information to estimate the own-price elasticity of demand and, based on her findings, immediately increased prices in all market areas by 5 percent in an attempt to boost the company's 2016 annual revenues. one year later, the manager was perplexed because verizon's 2016 annual revenues were 10 percent lower than those in 2015"the price increase apparently led to a reduction in the company's revenues. did the manager make an error? yes - the one-week measures show demand is inelastic, so a price increase will decrease revenues. yes - the one-week measures show demand is elastic, so a price increase will reduce revenues. yes - cell phone elasticity is likely much larger in the long-run than the short-run. no - the cell phone market must have changed between 2011 and 2012 for this price increase to lower revenues.

Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.