The tostitos bcs national championship game features the top two college football teams competing for the national title. the tostitos brand name is included in the event’s name because frito-lay, the manufacturer, paid for:

Sponsorship

Explanation:

Sponsorship refers to money or resources that an organization provides for an event or activity to receive in exchange promotional benefits. This can help the company to create awareness of its brand as customer become more familiar and recognise the brand more easily. As the statement says that Tostitos brand name is included in the event’s name, we can inferred that the company paid for a sponsorship and because of that the name appears in the event.

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