The financial performance of a firm select one:
a. is not likely to be reported accurately in its financial statements, as can be seen with enron and worldcom, so it is of little use when assessing a strategy.
b. is more easily deduced by outsiders when the firm is privately held rather than publicly traded.
c. should be used along with other measures, including some that are qualitative, to assess a strategy.
d. should be the only consideration when assessing a strategy.

The answer is: C) Should be used along with other measures, including some that are qualitative, to assess a strategy.

Explanation:

A business strategy has to based on both qualitative and quantitative measures.

A successful business strategy has to consider both aspects of the organization. For instance, how can we expect to have a sales increase of 10% next year when our customers have a terrible image of our company? One doesn´t work without the other, they both need each other to work properly.