Identify two essential elements of running a successful campaign for elective office in california.
describe how a candidate’s use of these elements might change according to:
1) the personal characteristics of the candidate, and
2) the type of office the candidate is running for (e. g., local, state legislature, statewide, or congressional).

Element of a successful campaign include:

(A). Fundraising: making a budget on how much you are going to need to hire a campaign manager,the number of mailers you are going to need. Also, you plan how to source for the money.

(C). Political socialization

(B). Getting out there and making sure your supporters come out in mass during election. In a very close race, this can determine the winner.

Explanation:

(1). Personal characteristics of the candidate:

Voters do judge candidates by their personal characteristics. Characteristics such as the competence, integrity and leadership ability of the candidates. Voters also votes for candidates if they see that the the candidate is compassionate.

(2).THE TYPE OF OFFICE THE CANDIDATE IS GOING FOR: the type of office a candidate is campaigning for will determine how much the candidate is going to spend for campaigning. For example, campaigning for a mayor of a district in California, you spend less amount for campaigns than the candidate that is aspiring for a Governorship post.

no one should discriminated against because he or she is not from a minority group