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"in the past few years, mcdonaldâs has made a lot of changes to its menu, adding more healthy choices and more higher-priced items, such as those offered in mccafĂ© (e. g., premium roast coffee, antibiotic-free chicken, and fruit smoothies), and has also enhanced its in-restaurant services (e. g., free, unlimited wi-fi; upgraded interiors). did mcdonaldâs new prioritiesâin terms of a broader, healthier menu and an improved in-restaurant experienceârequire changes to its traditional value chain activities? if so, how? try to be as specific as possible in comparing the mcdonaldâs from the recent past (focusing on low-cost burgers) to the mcdonaldâs of today."
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