Suppose the baldwin company begins to compete through good designs, high awareness and easy accessibility for their existing products, what strategy would they be implementing?

The answer is "Niche differentiation".

A differentiated business strategy is one of the two fundamental kinds of aggressive techniques that organizations use as a strategy. Generally, organizations can exploit one of the numerous conceivable approaches to differentiate themselves from contenders to drive business.  

The littler organization should have a more tightly item center. A little meat packer, for instance, may concentrate on a niche or forte item. The bigger meat packer may exploit vertical reconciliation, taking more power over its store network. The littler meat packer may exploit vital advantage of strategic outsourcing.

all of them make sense but, i would have to say ask someone who has been there/or lives there, and/or read recent newspapers from that city.

hope this !