Saturn inc. is a large manufacturer of footwear and accessories. it has always lagged behind its closest competitor, hexagon inc. it plans to overtake hexagon by leveraging its strength in women's footwear and entering markets in the midwest that it had traditionally ignored. saturn inc. is in the phase.

Saturn inc. is in the "strategy formulation" phase.

Strategy formulation is the procedure by which an association picks the most suitable courses of action to accomplish its characterized objectives. This procedure is basic to an association's prosperity, since it gives a system to the activities that will prompt the foreseen results. Key designs ought to be conveyed to all representatives with the goal that they know about the association's destinations, mission, and reason. Strategy formulation powers an association to deliberately take a gander at the changing condition and to be set up for the conceivable changes that may happen.  

answer; strategic planning;