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Amelia is the head of an advertisement agency. Her client, a shoe company, has requested that she create two different advertisements for one of their products: one that targets high context cultures and another that is directed to low context cultures. Your task is to help Amelia formulate two different types of ads—one that will appeal to the Japanese market and one that is intended for the US market. What type of images, wording, format, and messages should Amelia include for each ad?
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Amelia is the head of an advertisement agency. Her client, a shoe company, has requested that she cr...
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