Based on its use in the following passage, what does convert mean? we have spent millions of dollars on commercials. i think it will be easy to convert the audience to our party’s beliefs.

Culture dramatically affects heroes.first, it affects the way a person or character perceives a certain  situation or idea, it affects their point of view on many idea's and topics. next, it  affects how the hero is seen in the story. third, it affects the way a character will act on an idea or situation. 

Bis the best answer.