To bring the message strategy to life in a distinctive and memorable way, advertisers develop what is known as the "big idea". this big idea becomes the a. creative concept b. message strategy c. message content d. creative appeal e. message execution style

The appropriate response is A. A  creative concept is an all-encompassing "Enormous Idea" that catches gathering of people intrigue, impacts their enthusiastic reaction and rouses them to make a move. It is a binding together subject that can be utilized over all battle messages, suggestions to take action, correspondence channels and groups of onlookers.

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