Standards by which people who share culture define what is desirable, good, and beautiful are called:
answer
folkways.
norms.
mores.
values.

Norms are the standards by which people who share culture, define what is desirable, good, and beautiful. These are the values, customs and traditions of certain area and this is where the people get their basic moral conduct of what is the right thing or wrong thing to do. Thus, this is a collective, indirect values agreed by one people to another in a certain group in order to be accepted within the group. This is their contract as they live with each other.