"from the capstone guide, how many basic strategies are there? "

The answer is 6 Basic strategies.
The six basic strategie are:
- Give the executive team the outcome,cost and strategy that you intended
- Differentiate your product
- find out the technology you could use to lower your cost
- Find out a certain niche that your organization is an expert of
- Maintain proper product life cycle
- Invest in Research and Development to get in the market early