Fashion experts readily understand the power of shortly after kate middleton married prince william, throngs of soon-to-be-brides scrambled to find copies of her bridal gown, and also that of her sister pippa's bridesmaid gown.

Fashion experts readily understand the power of "Brand association".

Brand association is anything which is profound situated in client's psyche about the brand. Brand ought to be related with something positive so the clients relate your image to being sure. Brand association are the characteristics of brand which come into buyers mind when the brand is discussed.

Read your textbook to answer that question

It is meant that like tapestry scientific theories often need to pull out since they are not relevant and often times the whole chain of theories may be pulled out.