Mastercard's competitors were using appeals by stressing the benefits of deals and discounts in its messages. in its priceless campaign, mastercard chose to use appeals by focusing on desires such as love and happiness.

How does the principle of federalism affect the u.s. government? a. it guarantees that the united states will always be a representative democracy b. it ensures that the state governments have greater authority that the federal government c. it creates both separate and overlapping powers for the federal and state governments d.it divides the federal and state governments into three branches