According to the james-lange theory of emotions, one's conscious experience of emotion results from one's perception of:

autonomic arousal.

Explanation:

According to James-Lange's theory of emotions, the individual perceives a threatening stimulus (S) and has as reaction (R) unpleasant physiological symptoms, such as fear. Your slogan could be: "Emotion is sensation." That is, a person is afraid because his body has responded with certain physiological reactions to a situation. Faced with an emergency situation, the man first reacts and runs away and it is by running that he is afraid. We are thrilled because our body is thrilled.

This theory states that conscious experience of emotion results from the perception of autonomic arousal caused by the factor that causes fear.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.