South Avenue Publishing produces self-help books. The company’s profit is the money the company earns after paying all of its production costs.
paper, binding, and other supplies the company purchases.
total amount the company receives from the sale of its books.
amount of money the company earns from selling a single book.

Martin, a 32-year-old human relations administrator at a university, believes that all professors over age 50 are incapable of learning the new educational technologies and are content to keep presenting their same "tired, boring" lectures. he often expresses these views to other administrators and does not encourage any of the "older" faculty members to attend professional development meetings related to new teaching approaches nor does he suggest that the university send them to any of the technology conferences. martin is exhibiting