Abagnale's life could best be paraphrased as...

II Choose the best from the alternatives given and write the letter that bears the answer for each question on the space provided. (1 point each)

D

11.Marketing:

A. is an integrated activity

B. generates and facilitates exchange

C. equals selling D. A and B

12.What was the focal point in the old definition of marketing?

A. The customer

C. The supplier

D. All of the above

B. The product

13.A modern sales person:

A. makes decision on allocation of sales territory

B. makes decision on allocating sales quota

C guides the manager in controlling the sales force D. guides the customer in the buying decision

14. Which of the following lists represents 4Ps of marketing from the first to the last?

A. Product, Promotion, Price and Place

B. Promotion, Place, Price and Product

C. Product, Price, Place and Promotion

D. Promotion, Product, Place and Price

15.One of the following is known as "the life blood of a business." Identify it.

A. Commodity

B. Product

D. Suppliers

16.The last step of selling process is:

A. Prospection

B. Approach

C. Sales

C. Follow-ups

D. Closing

17.All of the following are functions of a distribution channel except:

A. transactional function

C. control function

B. logistical function

D. facilitation function

18.A strategy of distribution widely used by firms manufacturing consumer goods is

known as A. exclusive distribution

B. intensive Distribution

C. open distribution

D. selective distribution

19. Which mode of promotion involves person to person communication?

A. personal selling B. sales promotion

C. publicity

D. advertising

20.Which one is NOT true about personal selling? C. it is difficult to get persons with the required caliber

A. it has high cost B. it involves

mass communication

can you explain a little further maybe give multiple choice? ?